Podcastens påverkan på traditionell radio : En kvalitativ intervjustudie på journalisters syn på podcasts påverkan på traditionell radio

Sammanfattning: This study examines how journalists view the impact of podcasts on traditional radio, with focus on the growing popularity of podcasts and their influence in the radio industry. The study uses a qualitative research method with semi structured interviews with journalists who have experience with both radio and podcast. Throughout the interviews where five central themes identified:  Podcast as an opportunity and challenge Changed listening behaviorAdaptation and restructure of radio production Continued relevance of traditional radio  The future for radio and podcast  The results show that while podcasting offers new possibilities for content creation and audience engagement, it also presents challenges for traditional radio, especially when it is about keeping the audience and adapting to a changing media landscape. The study contributes with insights into how the radio industry evolves alongside digital trends and changes listening preferences, and how the professionals in the field handles the integration of traditional and new media forms.  This research is of importance to understand convergence culture in media and medialization theory, by exploring the relation between traditional radio and podcasts. The study also gives deeper insight into how media landscape affects producers and consumers of contents, it also emphasizes the need of flexibility and innovation in traditional radio to compete and coexist with the growing podcast industry.