Personas, en gökunge i användarcentrerad design : En undersökning av personas roll i samband med användarcentrerad design

Sammanfattning: The aim of this paper has been to examine personas role in the development phase and whether or not some of the criticism that have aroused against personas is valid or not. In this paper we examine the benefits as well as the downsides of working with personas both from a scientific point of view but also from the experiences of a small company located in the north of Sweden. Since personas much like many other powerful tools have pit falls aswell as do's and don'ts this paper looks to clarify what role personas should take aswell as how to minimize risk and maximize the usefulness of personas.