Sökning: "A study of the use of AI in IT businesses"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden A study of the use of AI in IT businesses.

1. 1. CYBER SECURITY IN SMALL AND MEDIUM ENTERPRISES

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Margaret Mburu; [2023]
   Nyckelord :;

   Sammanfattning : The Internet has evolved over the years. Businesses and individuals have leveraged it to run theirdaily activities to make everything easier. Almost every business has a digital footprint that makesit more profitable. LÄS MER

3. 2. Exploring AI in Swedish E-commerce: A Qualitative Study on Factors Influencing AI Implementation and its Challenges

   Kandidat-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Carl Tegnér; Axel Lidvall; [2023]
   Nyckelord :Artificial Intelligence AI ; Technology-Organization-Environment TOE Framework; AI Readiness Factors; E-commerce; Sweden.; Business and Economics;

   Sammanfattning : This thesis focuses on the adoption of AI within e-commerce in Sweden. A qualitative approach was adopted, interviewing professionals working in the e-commerce sector. Results were presented using the Technology-Organization-Environment (TOE) framework. LÄS MER

4. 3. Användning av generativ AI inom digital innovation : En kvalitativ studie ur innovatörers perspektiv

   Kandidat-uppsats,

   Författare :Andreas Süvari; Rebecca Wallmark; [2023]
   Nyckelord :Artificial Intelligence; Generative AI; Innovation; Digital Innovation; ChatGPT; Innovation Process; Innovation Agent; Large Language Model.; Artificiell Intelligens; Generativ AI; Innovation; Digital Innovation; Chat GPT; Innovationsprocess; Innovationsledare; Large Language Model.;

   Sammanfattning : Påskyndat av teknik går utvecklingen snabbare än någonsin. Generativ AI har blivit tillgänglig för allmänheten. Det ger möjligheter för verksamheter att nyttja AI-teknik utan större insatser och kunskap. Detta skiftar förutsättningarna inom digital innovation. LÄS MER

5. 4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

7. 5. AI-BASED CHATBOTS ATTRIBUTES EMPLOYING NATURAL LANGUAGE PROCESSING, CONTRIBUTING TO CUSTOMER SATISFACTION : A Quantitative Study on investigating the effect of AI Chatbots attributes with NLP on Customer Satisfaction in E-commerce.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Helja Bordbar; Aya Almoghrabi; [2023]
   Nyckelord :;

   Sammanfattning : This paper performed a study to discover the effect of AI-based chatbots employing Natural Language Processing (NLP) on customer satisfaction within E-commerce. Our research has employed a quantitative research approach, utilizing surveys to gather data on interactions with AI chatbots and how it affects satisfaction levels. LÄS MER