Sökning: "Ad Attitude"

Visar resultat 1 - 5 av 136 uppsatser innehållade orden Ad Attitude.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elina Heidenborg; Linnea Kaveryd; [2023]
    Nyckelord :artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Sammanfattning : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. LÄS MER

  4. 3. Generation Z users' attitudes towards online video advertising : Youtube video platform

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER

  5. 4. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Haochang Li; Yutong Pi; [2022]
    Nyckelord :Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Sammanfattning : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. LÄS MER

  7. 5. Caregivers' perceptions and experience of using robots for persons living with Alzheimer's disease and other dementia : A descriptive literature review

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för vårdvetenskap

    Författare :Mei Shijie; Wang Qiping; [2022]
    Nyckelord :;

    Sammanfattning : Background: With the continuous growth of the number of elderly people around the world, the number of people with Alzheimer's disease has increased simultaneously. In recent years, robots have been used in the care of patients with Alzheimer's disease in many countries. LÄS MER