Sökning: "André Nkili Fouda"

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  1. 1. The use of country of origin information in marketing communications strategies used by South African wine exporting companies in foreign markets

    Master-uppsats, SLU/Dept. of Economics

    Författare :André Nkili Fouda; [2015]
    Nyckelord :communications strategies; promotion; country of origin; South African wine;

    Sammanfattning : The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by providing information through email and telephone interviews. LÄS MER