Sökning: "Andreas Gartnell"
Hittade 2 uppsatser innehållade orden Andreas Gartnell.
1. Political Parties in Social Media : A case study of political parties’ crisis management in social media
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Title: Political Parties’ in Social Media - A case study of political parties’ crisis management in social media Introduction: The emergence of social media platforms has transformed how organizations communicate with stakeholders. The concept of social media is top of agenda for many business executives today. LÄS MER
2. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. LÄS MER