Sökning: "Asmr Marketing"

Hittade 2 uppsatser innehållade orden Asmr Marketing.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
   Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

3. 2. Marknadsföring via mukbang video : En kvalitativ studie av kvinnors uppfattning på mukbang video

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ylva Andersson; Nina Thi Vo; [2021]
   Nyckelord :Mukbang; Mukbang Influencer; ASMR; eWOM; WOM; Sensory Marketing.;

   Sammanfattning : Background: After the boom of mukbang videos in South Korea and its popularity spread tothe rest of the world, companies have started to use mukbang influencers tobuild a strong brand identity and to create a topic for debate.Purpose: The purpose of this study is to examine womens’ outlook on mukbang videosand marketing in mukbang videos. LÄS MER