Sökning: "Augustine Yuty Duweh Farley"

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1. 1. How Culture Moderates the Effect of Trust on Online Shopping Frequency

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Augustine Yuty Duweh Farley; Nour Murched; [2016]
   Nyckelord :Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

   Sammanfattning : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. LÄS MER