Sökning: "Consumer Behavior Theory"

Visar resultat 1 - 5 av 335 uppsatser innehållade orden Consumer Behavior Theory.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Författare :Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Nyckelord :COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Sammanfattning : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. LÄS MER

4. 3. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

5. 4. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
   Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

7. 5. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Inês Raeiro; Xuexin Li; [2023-07-03]
   Nyckelord :consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Sammanfattning : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. LÄS MER