Sökning: "Customer Advocacy"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Customer Advocacy.

  1. 1. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Basak Öztürk; Rulan Hersono; [2023]
    Nyckelord :Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

    Sammanfattning : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. LÄS MER

  3. 2. The Role of Organizational Culture on Green Marketing

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Nyckelord :Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Sammanfattning : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. LÄS MER

  4. 3. Scaling Frugal Innovation Based Startups to Accelerate Sustainable Development : A Minor Field Study in Cape Town, South Africa

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Sofia Johansson; [2020]
    Nyckelord :Frugal Innovation; Entrepreneurship; Emergent Markets; Sustainable Development Goals; Ecosystem; Minor Field Study;

    Sammanfattning : With the rise of a global economy and the growing importance of emerging markets, socioeconomic and environmental issues are becoming the main driving forces for many innovation practitioners. As a result of the recognition that traditional ways of managing innovation are not sustainable and that more inclusive and accessible efforts are needed, the exploration of frugal approaches to innovation has emerged. LÄS MER

  5. 4. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Helena Kindblom; Victoria Renström; [2018]
    Nyckelord :Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention;

    Sammanfattning : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. LÄS MER

  7. 5. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :John Mozayani; [2018]
    Nyckelord :Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

    Sammanfattning : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. LÄS MER