Sökning: "Diana Oskarsson"

Hittade 1 uppsats innehållade orden Diana Oskarsson.

1. 1. WIND   OF   CHANGE:   A   NEW   WAY   OF    CUSTOMER   INVOLVEMENT

   Master-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Steinthor Oskarsson; Diana Chernetska; [2012]
   Nyckelord :Customer involvement; interaction; web 3.0; technology adoption;

   Sammanfattning : This article investigates the evolution of a customer involvement concept and how Web 3.0 technology can contribute to it. We intend to answer the questions how do manufacturing companies involve customers into innovation processes, how they can benefit from Web 3.0 technology and we also rather general look upon adoption process of new tools. LÄS MER