Sökning: "Edit Brand"

Hittade 3 uppsatser innehållade orden Edit Brand.

  1. 1. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Andrea Simunic; [2017]
    Nyckelord :fashion bloggers; personal style blog; self-identity; self-presentation;

    Sammanfattning : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. LÄS MER

  3. 2. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Nyckelord :Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Sammanfattning : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. LÄS MER

  4. 3. Sverigebilden : – Bland bruna köttbullar och blåögda blondiner -

    Kandidat-uppsats, Medier och kommunikation

    Författare :Edit Brunner; [2007]
    Nyckelord :The image of Sweden; the Swedish institute; VisitSweden; critical discourse analyze; Sweden as a brand; selling a country; goals to make PR for a country; how to present a country to foreigners.;

    Sammanfattning : Abstract The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze. LÄS MER