Sökning: "Export marketing strategies"

Visar resultat 11 - 14 av 14 uppsatser innehållade orden Export marketing strategies.

  1. 11. Strategies adopted in the International Market : The case of IKEA in France

    Kandidat-uppsats, Institutionen för teknik och samhälle

    Författare :Damien Badier; Carole Rousset; [2007]
    Nyckelord :IKEA; strategy; adaptation; standardization; SWOT; marketing;

    Sammanfattning : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. LÄS MER

  3. 12. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
    Nyckelord :internationalisation; export; market entry; design; small firms; Japan;

    Sammanfattning : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. LÄS MER

  4. 13. How to Succeed in Export : A comparative Study of Export & Marketing Strategies Among the Winners of the Export-Hermes/ Stora Exportpriset

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Carl-Johan Lindsten; Mattias Isefjord; [2006]
    Nyckelord :Export; Strategy; Export strategy; Marketing strategy; Export-Hermes; Stora Exportpriset; Internationalization; subsidiaries; intermediaries;

    Sammanfattning : Background International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. LÄS MER

  5. 14. Export of quality clothing at a men's wear manufacturer -a study of market strategies at the House of Monatic in South Africa

    Uppsats för yrkesexamina på grundnivå, Ekonomiska institutionen

    Författare :Louise Bildsten; Annika Sjölund; [2003]
    Nyckelord :Business and economics; South Africa; clothing industry; export; Monatic; market strategies; marketing; MFS; Ekonomi;

    Sammanfattning : South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent. LÄS MER