Sökning: "Export marketing strategies"

Visar resultat 6 - 10 av 14 uppsatser innehållade orden Export marketing strategies.

  1. 6. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Ran Shen; Jingyun Yu; [2011]
    Nyckelord :Internationalization strategy; SMEs; developing country;

    Sammanfattning : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. LÄS MER

  3. 7. Svensk Kinamat : Export av svenska livsmedel till Kina

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Patricia Serti; Fredrik Österlin; [2011]
    Nyckelord :China; Sweden; Export; Food; Internationalisation; Culture; Relationship marketing; Brand management; Sensory marketing; Kina; Sverige; Export; Livsmedel; Internationalisering; Kultur; Relations-marknadsföring; Brand management; Sinnesmarknadsföring;

    Sammanfattning : Som en följd utav den växande efterfrågan för importerade livsmedel i Kina, finns det idag ett par svenska livsmedelsföretag som exporterar svenska livsmedel till Kina. Den ständigt växande ekonomin i Kina har skapat nya konsumentbehov och öppnat nya möjligheter för utländska företag att sälja sina inhemska produkter till landet med en enormt växande marknad. LÄS MER

  4. 8. Welcome to Stockholm? : En studie om destinationsmarknadsföring och exportmognad

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Gurly Olson; Helena Österberg; [2010]
    Nyckelord :Destination marketing; marketing alliances; tourism development; Destinationsmarknadsföring; marknadsföringsallianser; turismutveckling;

    Sammanfattning : An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. LÄS MER

  5. 9. External factors impacting firms marketing strategies : - A study of Swedish clean-tech firms

    Magister-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Mattias Hedin; Thérése Carlbrant; [2010]
    Nyckelord :Strategy; clean tech; barriers; product market scope;

    Sammanfattning : It is said that eco innovation is the future of Europe’s competitiveness and by that Swedish companies face an exciting opportunity within the field of clean tech. This industry is expected to continue growing worldwide but Swedish companies still have a low export rate even though they have great potential due to their advanced technology. LÄS MER

  7. 10. Mango in Sudan : marketing and export

    L3-uppsats, SLU/Dept. of Economics

    Författare :Sanna Eltoum; [2009]
    Nyckelord :mango; marketing; marketing chain; 4 P apos; s; SWOT-analysis.;

    Sammanfattning : Mango is one of the essential horticultural crops in Sudan. It has economic signifycance being cultivated almost around the year in different parts of the country. It has a regional and international demand due to its palatable and adored taste with great nutritive value. It has a great chance for new markets abroad. LÄS MER