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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. "The cyber war" : A qualitative study investigating the management of cybersecurity in Swedish online fashion companies

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Kajsa Steinbernreiter; [2018]
   Nyckelord :cybersecurity; cyber risk management; risk management; cyber risks; online fashion companies; fashion online; qualitative; Swedish; textile management;

   Sammanfattning : Due to a world-wide digitalisation, the fashion segment has experienced a shift from offline to online shopping. Consequently, more companies choose to interconnect digitally with consumers and suppliers. This highlights cyber risks and cybersecurity issues more than ever, which becomes specifically apparent amongst online companies. LÄS MER

3. 2. "It's the future!" : A qualitative study exploring Generation Y’s attitude towards m-commerce

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Kajsa Steinbernreiter; Lisa Roback; Helena Bergström; [2015]
   Nyckelord :Mobile commerce; m-commerce; mobile shopping; attitude; Generation Y.;

   Sammanfattning : Background: Mobile commerce (m-commerce) is a result of the phenomenal growth in Internet usage combined with the increasing number of mobile phone users. Entering mobile websites or apps in purchase-, sale- or trade purposes by using a tablet or smart phone, is the definition of m-commerce. LÄS MER