Sökning: "Karin Swebilius"

Hittade 1 uppsats innehållade orden Karin Swebilius.

  1. 1. Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sara Klasén; Karin Swebilius; [2017]
    Nyckelord :Marketing; The Creative Industry; Electronic word-of-mouth; Customer Relationship Management; Marknadsföring; Kulturbranschen; Electronic word-of-mouth; Customer Relationship Management;

    Sammanfattning : Social media has increased the possibilities for consumers to gather and share consumption related experiences with other consumers through electronic word-of-mouth (eWOM). eWOM affects the relationship between customer and business, and therefore also affects customer relationship management (CRM). LÄS MER