Sökning: "Lisa Marie Bauer"

Hittade 2 uppsatser innehållade orden Lisa Marie Bauer.

1. 1. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
   Nyckelord :moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

   Sammanfattning : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. LÄS MER

3. 2. The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Ford; Frida Jakobsson; Lisa Marie Bauer; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER