Sökning: "María Castaño Martínez"

Hittade 1 uppsats innehållade orden María Castaño Martínez.

  1. 1. Communicating big data in the healthcare industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :María Castaño Martínez; Elizabeth Johnson; [2020]
    Nyckelord :Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

    Sammanfattning : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. LÄS MER