Sökning: "Marketplace-feminism"

Hittade 3 uppsatser innehållade ordet Marketplace-feminism.

  1. 1. Shave and (mis)behave? : En studie om användandet av feministiska budskap i ett nyliberalt samhälle med utgångspunkt i rakhyvelsföretaget Estrids marknadsföring.

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Alice Alberts; [2019]
    Nyckelord :Tredje vågen; Kommodifierad feminism; Femvertising; Marketplace feminism; Empowerment; Nyliberalism;

    Sammanfattning : The aim of this essay is to examine if, and in that case how, feminism is being used as a marketing strategy. I have over the years noticed that feminism and messages aimed at being empowering toward’s women has become somewhat of a cool trend in marketing. LÄS MER

  3. 2. ”Make Feminism Radical Again” : En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda. 

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Emilia Hornsved; [2017]
    Nyckelord :Femvertising; Neoliberalism; Appropriation; Feminism; H M; Sales strategy; Branding; Marketplace-feminism; Neoliberal feminism; Postcolonialism; Production.; Femvertising; Nyliberalism; Appropriering; Feminism; H M; Säljstrategi; Marknadsföring; Marknads-feminism; Nyliberal feminism; Postkolonialism; Produktion.;

    Sammanfattning : The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. LÄS MER

  4. 3. "Make Feminism Radical Again" : En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Emilia Hornsved; [2017]
    Nyckelord :Femvertising; Neoliberalism; Appropriation; Feminism; H M; Sales strategy; Branding; Marketplace-feminism; Neoliberal feminism; Postcolonialism; Production; Femvertising; Nyliberalism; Appropriering; Feminism; H M; Säljstrategi; Marknadsföring; Marknads-feminism; Nyliberal feminism; Postkolonialism; Produktion;

    Sammanfattning : The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. LÄS MER