Sökning: "Emilia Hornsved"

Hittade 2 uppsatser innehållade orden Emilia Hornsved.

  1. 1. ”Make Feminism Radical Again” : En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda. 

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Emilia Hornsved; [2017]
    Nyckelord :Femvertising; Neoliberalism; Appropriation; Feminism; H M; Sales strategy; Branding; Marketplace-feminism; Neoliberal feminism; Postcolonialism; Production.; Femvertising; Nyliberalism; Appropriering; Feminism; H M; Säljstrategi; Marknadsföring; Marknads-feminism; Nyliberal feminism; Postkolonialism; Produktion.;

    Sammanfattning : The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. LÄS MER

  3. 2. "Make Feminism Radical Again" : En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda

    Kandidat-uppsats, Stockholms universitet/Genusvetenskap

    Författare :Emilia Hornsved; [2017]
    Nyckelord :Femvertising; Neoliberalism; Appropriation; Feminism; H M; Sales strategy; Branding; Marketplace-feminism; Neoliberal feminism; Postcolonialism; Production; Femvertising; Nyliberalism; Appropriering; Feminism; H M; Säljstrategi; Marknadsföring; Marknads-feminism; Nyliberal feminism; Postkolonialism; Produktion;

    Sammanfattning : The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. LÄS MER