Sökning: "Michelle Blomqvist"

Hittade 2 uppsatser innehållade orden Michelle Blomqvist.

1. 1. Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

   Magister-uppsats, Sektionen för Hälsa och Samhälle

   Författare :Daniela Bendzovska; Michelle Blomqvist; Sara Rubenstein; [2008]
   Nyckelord :;

   Sammanfattning : Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. LÄS MER

3. 2. Do entrepreneurial characteristics affect the choice of strategy?

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Daniella Bendzinovska; Michelle Blomqvist; Zlata Bulic; [2008]
   Nyckelord :;

   Sammanfattning : The purpose of this paper is first to define the entrepreneur and also to study certain strategies. Furthermore, we want to make a connection between the two. Revising various literature and articles on entrepreneurs and strategy was the first step of this dissertation. LÄS MER