Sökning: "Olivia Sunesson"

Hittade 1 uppsats innehållade orden Olivia Sunesson.

  1. 1. Sociala medier – en strategisk kommunikationskanal?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Josefine Jonsson; Olivia Sunesson; [2014]
    Nyckelord :Sociala medier; Web 2.0; institutioner; institutionell teori; nyinstitutionell teori; makt; Foucault; panoptikon; synoptikon; diskurs; Goffman; dramaturgiskt framträdande; isomorfism; homogenitet; transparens; deltagarkultur.; Social Sciences;

    Sammanfattning : Social media forms a major part of today's communication. Organizations choose to adapt this in their work with communication, but lack sufficient understanding of how the tool should be handled in order to reach full potential. Today's research on the social media largely lacks a critical approach. LÄS MER