Sökning: "Online retail sales channel extension"

Hittade 3 uppsatser innehållade orden Online retail sales channel extension.

  1. 1. Vägen till en omnikanal : En fallstudie på Cervera om påverkan av “Ship-From-Store”-distribution

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Elsa Janfalk; Viktor Tutturen; [2021]
    Nyckelord :Logistics; Omnichannel; Omni-Channel; Omni Channel; Ship-From-Store; E-commerce; Distribution; Logistik; Omnikanal; Ship-From-Store; E-handel; Distribution;

    Sammanfattning : Detaljhandeln har präglats av förändringar under det senaste decenniet, inte minst har e-handeln ökat markant. Omsättningen hos e-handeln i den svenska sällanköpshandeln tredubblades mellan 2012 och 2019. Samtidigt har butikshandeln minskat på många håll, vilket även förstärkts av coronapandemin. LÄS MER

  3. 2. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Agnetha Holmberg; Alexandra Fristedt; [2016]
    Nyckelord :Online retail sales channel extension; Consumer-perceived signals of advertising effort; Complementary capabilities of channel extensions;

    Sammanfattning : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. LÄS MER

  4. 3. Omni-Channel Retailing : Blurring the lines between online and offline

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Linda Staflund; Malin Kersmark; [2015]
    Nyckelord :omni-channel; retailing; integration; channel integration; retail; channel;

    Sammanfattning : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. LÄS MER