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Visar resultat 1 - 5 av 23 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Organisationellt köpbeteende : En studie om köpbeteende inom B2B med fokus påålder, roll & bransch.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Gabriel Wall; Robin Mehta; [2023]
    Nyckelord :Organizational buying behavior; Marketing; Post-war generation; Generation X; Generation Y.; Organisationellt köpbeteende; Marknadsföring; Efterkrigsgeneration; Generation X; Generation Y.;

    Sammanfattning : This study consists of a survey among the customers of an ITservice company. The survey examines organizational buyingbehavior in relation to the factors of age, role, and industry.Age is divided into three generations: the post-wargeneration, Generation X, and Generation Y. LÄS MER

  3. 2. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Sköld; Oskar Sjölund; [2023]
    Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

    Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

  4. 3. Design-Manufacturing Integration : Challenges in change management for new component in-house manufacturing

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Siet-Ling Law Hing Ping; Rahul Suresh; [2022]
    Nyckelord :Computer Aided Design CAD ; engineering drawings; cable harness; R D; production; design-manufacturing integration; collaborative product development; model based definition; Computer Aided Design CAD ; ingenjörsritningar; FoU; produktion; design-tillverkning integration; kollaborativ produktutveckling; modellbaserad utveckling;

    Sammanfattning : In the highly competitive transportation industry, one way to gain a competitive advantage is to ensure the customer needs are satisfied and tailored according to each customer’s need. Scania’s one of the core values is customers first and believes that the organization is successful only when its customers are successful. LÄS MER

  5. 4. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
    Nyckelord :LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Sammanfattning : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. LÄS MER

  7. 5. Processes and competencies for in-house system integration of robotic applications : A case study using collaborative robots

    Master-uppsats, Mälardalens högskola/Innovation och produktrealisering

    Författare :Sofia Bredberg; [2020]
    Nyckelord :System integration; Robotics; In-house; Process; Competence; Easily Programmable Robot;

    Sammanfattning : Industrial robots are important for the competitiveness in high wages countries and during the last 10 years the number of installed robots have tripled in the world. A combination of the high demand for robots and system integration and a lack of competence makes it hard for companies to acquire the robot applications they require as well as maintain and improve them. LÄS MER