Sökning: "Richard Lindberg"

Visar resultat 6 - 8 av 8 uppsatser innehållade orden Richard Lindberg.

  1. 6. The Ambiguity of Predatory pricing: Strategy as a Clarifier

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Richard Lindberg; [2004]
    Nyckelord :Predatory pricing; cross-subsidization; competition; strategy; industry analysis; cost measures; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Ever since the phenomenon of predatory pricing came under the antitrust radar in the Standard Oil case it has spurred debate, which was accentuated after McGee’s seminal article in 1958 where he reexamined the Standard Oil case and claimed that no predatory pricing had taken place. He was supported by a number of scholars (the Chicago school) and legal commentators who stated that predatory pricing was an irrational strategy and therefore its existence was questioned. LÄS MER

  3. 7. Internet and the digitalization of products: A potent mix or recipe for disaster? A case study of the music industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Richard Lindberg; [2003]
    Nyckelord :file sharing; big five ; Internet; digitalization; value chain; strategy; P2P; product value; music industry; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the “big five“ labels. Furthermore the thesis aims to present a recipe of strategies for the companies’ survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. LÄS MER

  4. 8. En fallstudie av EVA på KåKå AB

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Richard Lindberg; Olof Mesan; Magnus Bredberg; [2002]
    Nyckelord :EVA; MVA; värde; styrsystem; KÅKÅ AB; Orkla ASA; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Syftet med detta arbete är att beskriva och analysera hur EVA används på ett företag som KåKå AB. Vi studerar även vilka motiv och möjligheter som kan förklara hur KåKå AB förhåller sig till EVA och vilken relevans EVA har på de olika nivåerna i företaget. LÄS MER