Sökning: "Sarah Keppler"
Hittade 2 uppsatser innehållade orden Sarah Keppler.
1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. LÄS MER
2. Political Leaders As Archetypal Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. LÄS MER