Sökning: "Shengyu Huo"

Hittade 1 uppsats innehållade orden Shengyu Huo.

  1. 1. Brand management as a means to add value for firms

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Shengyu Huo; [2008]
    Nyckelord :Management; brand;

    Sammanfattning : Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more meaningful and interesting. This thesis focuses on brand management. LÄS MER