Sökning: "Thor-björn Elmers"

Hittade 2 uppsatser innehållade orden Thor-björn Elmers.

  1. 1. Aim for the Moon and you might reach the Stars

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thor-Björn Elmers; Marcos Blanco Carlsson; [2009]
    Nyckelord :vision; marketing;

    Sammanfattning : The background to this paper is that that many new founded companies have a problem to achieve such a growth rate that they manage to stay alive their first five years. Only a few of the new started company is able to achieve a rapid growth rate in their early lives. LÄS MER

  3. 2. Märkta medarbetare - En studie om internt varumärke

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Thor-Björn Elmers; Markus Persson; Sebastian Sjöberg; [2007]
    Nyckelord :varumärke; Brand; internt varumärke;

    Sammanfattning : Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. LÄS MER