Sökning: "Tomas Andreas"
Visar resultat 16 - 16 av 16 uppsatser innehållade orden Tomas Andreas.
16. E-marknadsföring och Traditionell marknadsföring : Möjliga kombinatoriska effekter inom bilindustrin
Kandidat-uppsats, IHH, InformatikSammanfattning : A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). LÄS MER