Sökning: "University branding"

Visar resultat 1 - 5 av 174 uppsatser innehållade orden University branding.

  1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Emma Steén; Ebba Blomberg; [2023]
    Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

  3. 2. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
    Nyckelord :Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

    Sammanfattning : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. LÄS MER

  4. 3. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping

    Kandidat-uppsats, Jönköping University

    Författare :Ahmad Malaekah; Philip Jidah; Felix Kellgren; [2023]
    Nyckelord :Place Branding; Small Cities; Events; Outdoor Nature; Jönköping;

    Sammanfattning : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. LÄS MER

  5. 4. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Nicole Vizcaino; Emma Kettunen; [2023]
    Nyckelord :Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Sammanfattning : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. LÄS MER

  7. 5. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Dolff Sandelius; Ida Thyberg; [2023]
    Nyckelord :Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

    Sammanfattning : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. LÄS MER