Sökning: "Yirui Li"

Hittade 2 uppsatser innehållade orden Yirui Li.

1. 1. Between Past and Future - An Exploration of Swedish Film Distribution Practices

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Michael Truong; Yirui Li; [2015]
   Nyckelord :SWEDISH FILM INDUSTRY; FILM DISTRIBUTION; DIGITALIZATION; TIMING SEQUENCING; VIDEO ON DEMAND;

   Sammanfattning : The film industry has gone through profound changes as of late due to technological advancements, the increase of internet usage, and piracy. This has led to a big shift in the ways films are being consumed, challenging current distribution practices as they are today. LÄS MER

3. 2. Specialexponering är ett värdefullt verktyg, En studie om Specialexponerings påverkan på försäljningen av snus.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Yirui Li; Ina Lannemyr; [2012]
   Nyckelord :Special exposure; In store marketing; Snuff; Advertising; Customer buying behavior;

   Sammanfattning : The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. LÄS MER