Sökning: "Zhibing Mo"
Hittade 2 uppsatser innehållade orden Zhibing Mo.
1. Private label in the supermarket industry : a case study of ICA
Kandidat-uppsats, Avdelningen för ekonomiSammanfattning : ABSTRACT Title: Private label in the supermarket industry: a case study of ICA. Level: Final thesis for a Bachelor Degree in Business Administration Author: Zhing Mo, Yulan Qu Supervisor: Dr. Aihie Osarenkhoe Date: 2010 – May Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. LÄS MER
2. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. LÄS MER