Sökning: "brand developing"

Visar resultat 21 - 25 av 286 uppsatser innehållade orden brand developing.

  1. 21. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Herman Vähäkangas; Kevin Blomkvist; [2023]
    Nyckelord :Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

    Sammanfattning : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. LÄS MER

  3. 22. Utveckling av schampo- och balsamkoncept : Specialanpassad hårvård som sparar vatten

    Kandidat-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Noah Pereira; Oliver Eisen; [2023]
    Nyckelord :;

    Sammanfattning : Arbetet har följt en designprocess i uppdrag av fyra personer som studerar teknisk kemi år 2 på KTH. Uppdragsgivarna har framfört en idé för ett schampo- och balsamkoncept som minskar vattenanvändning genom att eliminera det från produktion och transport. LÄS MER

  4. 23. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Valeur; Mantas Liekis; [2023]
    Nyckelord :Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Sammanfattning : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. LÄS MER

  5. 24. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

    Master-uppsats, Linköpings universitet/Produktionsekonomi

    Författare :Gustav Sjöstedt; Sara Mannerford; [2023]
    Nyckelord :Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

    Sammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER

  7. 25. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Estrella; André Forsberg Berntsson; [2022-08-04]
    Nyckelord :Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

    Sammanfattning : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. LÄS MER