Sökning: "brand-as-a-person"

Hittade 2 uppsatser innehållade ordet brand-as-a-person.

1. 1. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Gustav Ottinger; [2017]
   Nyckelord :;

   Sammanfattning : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. LÄS MER

3. 2. När makten blir din kompis - en studie i polisens kommunikation på Facebook

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Linn Arledal; Linnea Karlsson; [2013]
   Nyckelord :Communication management; public sector; New Public Management; corporate branding; storytelling; brand-as-a-person; transparency; legitimacy; Facebook; Social Sciences;

   Sammanfattning : Today, many organizations, both within the private and the public sector, have developed a presence in different social media channels. It is of most importance to perpetually scrutinize entities because of their position of power in the society. LÄS MER