Sökning: "critical sensemaking"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden critical sensemaking.

  1. 1. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alexia Helena Röper; [2023]
    Nyckelord :sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

    Sammanfattning : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. LÄS MER

  3. 2. The Chameleon Effect: Rethinking Innovation as an Adaptive Resemblance

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jakob Enander; Karl Ekedahl; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : The purpose of this study is to extend our knowledge of the elusive concept of innovation by investigating meanings and experiences of it among members in a small med-tech organization. This involves examining how individuals interpret and make sense of innovation and, if or how, they relate to their own organization as an innovative one. LÄS MER

  4. 3. Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lisa Winnenburg; [2022]
    Nyckelord :Perceived Brand Authenticity; Sustainability Communication; Sense- making Theory; Consumer Perspective; Global Brand; Social Sciences;

    Sammanfattning : With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. LÄS MER

  5. 4. Strategic Changes in the Post-succession Process in a Family Business : A Case Study through the Lens of Sensemaking

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Xinyi Bao; Yixin Zhao; [2022]
    Nyckelord :Strategic change; sensemaking; sensegiving; post-succession process; family business; sensehiding;

    Sammanfattning : Background: Succession is not only a significant moment but also a major challenge for a family business’s life. The new CEO’s performances can play a critical role in the post-succession process, which consists of a series of strategic changes. LÄS MER

  7. 5. Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jidapa Watanavong; [2021]
    Nyckelord :strategic organizational listening; learning organization; sensemaking; mindful-organizing; Social Sciences;

    Sammanfattning : Communication research has identified listening as a key skill in the sensemaking process. However, little is known about the practical implementation of listening by practitioners and about its strategic values to the organization. LÄS MER