Sökning: "high-involvement brand"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden high-involvement brand.

1. 1. För vissa är det en klocka, för andra är det ett märke

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jesper Lindqvist; Ludwig Pettersson; Eddie Sun Wang; [2023]
   Nyckelord :Engagement; low-high involvement; Personality; identity; interest; Symbolic consumtion; Business and Economics;

   Sammanfattning : This report explores the dynamics of consumer behavior, with a particular focus on brand loyalty and engagement. Through qualitative interviews with five participants, the study examines how individuals’ characteristics, such as background, interests, and lifestyle, influence their relationship with brands. LÄS MER

3. 2. Customer engagement within low involvement product categories - discovered

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Olivia Blomqvist; Joel Samuelsson; [2022]
   Nyckelord :Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

   Sammanfattning : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. LÄS MER

4. 3. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Pärsson; Beata Edlund; [2021]
   Nyckelord :Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. LÄS MER

5. 4. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter)

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Nina Khosropour; Duaa Adawi; [2020]
   Nyckelord :Word of mouth; electronic word of mouth; negative electronic word of mouth; high engagement product; digital marketing; Word of mouth; elektronisk word of mouth; negativ elektronisk word of mouth; högengagemangsprodukter; digital marknadsföring;

   Sammanfattning : Word of mouth is one of the most effective marketing techniques and have been for a long time. Studies have shown a difference in the effect of positive and negative electronic Word of mouth on consumers, the negative electronic Word of mouth have a greater impact on consumers. LÄS MER

7. 5. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
   Nyckelord :Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

   Sammanfattning : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. LÄS MER