Sökning: "influencers of creativity"

Hittade 5 uppsatser innehållade orden influencers of creativity.

  1. 1. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Dam; [2022]
    Nyckelord :Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Sammanfattning : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. LÄS MER

  3. 2. Att uppleva "Ett smärre psykbryt" eller "Inspiration"? : En kvalitativ studie om unga vuxna kvinnors identitetskapande och konsumtion genom influencers på Instagram.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Fanny Svensson; Isabelle Eriksson; [2021]
    Nyckelord :Instagram; influencer; consumption; identity creation; young adult women; economy; communication.;

    Sammanfattning : Instagram has become a platform where young women spend many hours a day on a daily basis. The app is largely used to publish media content and interact with other people. It is also used to gather inspiration around, among other things, fashion, beauty and interior design. LÄS MER

  4. 3. Creativity in Business Incubators : A Qualitative Study of the Influencers of Startup Employee Creativity in Incubators

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Luke Insoll; Jonne Mäkikyrö; [2018]
    Nyckelord :Creativity; business incubator; incubator; innovation; startup; psychology; business; influencers of creativity; mäkikyrö; jonne; insoll;

    Sammanfattning : Creativity is a phenomenon of human behaviour whereby new and useful things are produced. The products of creativity can be tangible, such as a painting or item of clothing, or they can be intangible, such as an idea or theory. LÄS MER

  5. 4. Sticka ut är silver, passa in är guld: - och fyra andra medaljer i det svenska moderacet

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Daniel Glasman; Karl Prytz; [2009]
    Nyckelord :fashion; consumer behaviour; strategy; fashion influencers; fashion marketing;

    Sammanfattning : The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. LÄS MER

  7. 5. Revenue and creativity : Disentangling demand creating attributes in movies

    Magister-uppsats, IHH, Nationalekonomi

    Författare :Maria Eriksson; [2008]
    Nyckelord :Movie industry; hedonic price; economics of creativity;

    Sammanfattning : This paper’s aim is to outline a general model of the indicators of box office revenue for the top performing movies in history. The experience industry is different from most other in that the consumer good consist to a large extent of an emotion arousal. LÄS MER