Sökning: "international marketing strategy SMEs"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden international marketing strategy SMEs.

  1. 1. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Peter Nilsson; [2020]
    Nyckelord :Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Sammanfattning : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. LÄS MER

  3. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER

  4. 3. Exportera mera & Konsten att drunkna i grannens pool - En svensk studie om psykiskt avstånd och dess implikationer för utlandsexpansion

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emanuel Rezvani Arany; Viktor Lindén; [2017]
    Nyckelord :Psychic distance; internationalization strategy; international marketing; foreign expansion; Swedish SMEs;

    Sammanfattning : This study investigates the implications of psychic distance for Swedish SMEs and the decisional factors of choosing new target markets. Inspired by the findings of Hörnell et al. LÄS MER

  5. 4. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Jasmin Brundtke; [2017]
    Nyckelord :SME internationalization; internationalization support; networks;

    Sammanfattning : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. LÄS MER

  7. 5. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Nyckelord :branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Sammanfattning : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER