Sökning: "international marketing"

Visar resultat 1 - 5 av 225 uppsatser innehållade orden international marketing.

1. 1. Partnership Management in Project Based Companies – the case of Iranian OGP Industry

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för Management (MAM)

   Författare :Sara Vessal; [2010]
   Nyckelord :företagsekonomi; business administration - international business; business administration - marketing; business administration - management control; partnership - partnership management- project based prganization- ahp;

   Sammanfattning : In recent years it has become important to know exactly what makes partnering, more successful in different conditions. This research focuses on success factors of partnering in a project based organization (PBO). LÄS MER

3. 2. WORKING CAPITAL MANAGEMENT IN TELECOMMUNICATION SECTOR

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för Management (MAM)

   Författare :Gbenga Akinwande; [2010]
   Nyckelord :företagsekonomi; business administration - management control; business administration - international business; business administration - marketing; working capital management wcm ; small medium enterprises sme ; cash management; inventory management; trade credit management; policy of working capital; working capital cycle; financing decision; nature of working capital etc.;

   Sammanfattning : ABSTRACT Title: Working Capital Management in Telecommunication sector: A case study of VGC telecoms Author: Gbenga Segun Akinwande Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in business administration, 15 credits (ECTS). Background and Problem Discussion: The efficient management of working capital is very vital for a business survival. LÄS MER

4. 3. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China

   Magister-uppsats, Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Författare :Anna Holmqvist; Michael Nørkjær; Björn Ullmark; [2009]
   Nyckelord :China; Competitive advantage; Customer relationship; Dako; Emerging country market;

   Sammanfattning : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. LÄS MER

5. 4. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS

   Magister-uppsats, Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Författare :Кatsiaryna Kazak; Yee Choi Wing; [2009]
   Nyckelord :Electrolux Laundry Systems; Just-in-time distribution; Relationship marketing; Dynamic capabilities; Competitive advantage;

   Sammanfattning : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . LÄS MER

7. 5. Hur ökar spelandet? : en kartläggning av speldjävulens framfart

   Kandidat-uppsats, Högskolan i Kalmar/Handelshögskolan BBS

   Författare :Niklas Wernersson; [2009]
   Nyckelord :Gambling turnover increase; Gambler; Aktiebolaget Svenska Spel; Poker; Casino; Spelomsättningsökning; Hasardspelare; Aktiebolaget Svenska Spel; Poker; Kasino;

   Sammanfattning : Mänskligheten har, sedan urminnes tider, ägnat sig åt spel om pengar och i vår tid har omfattningen expanderat. Under året 2006 genererade den globala spelmarknaden cirka 1 805 miljarder kronor netto, vilket kan jämföras med Sveriges bruttonationalprodukt, som motsvarande år uppgick till summan 2 832 miljarder kronor. LÄS MER