Sökning: "service-dominant business logic"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden service-dominant business logic.

  1. 1. Free-to-fee - en fråga om affärslogik : Utmaningen att ta betalt för tjänster

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Bernt Gustin; Malin Thunholm; [2024]
    Nyckelord :Free-to-Fee; Service Infusion; servitization; Product-Service Systems; Service-Dominant Logic; Tjänster; tjänstelogik; Free-to-Fee; tjänstefiering; service infusion; product-service systems;

    Sammanfattning : Inledning: Den tillverkande industrin har länge ansetts ha en stor tillväxtpotential i en ökad tjänstefiering och att det finns en stor outnyttjad potential i tjänster för sålda produkter som kan realiseras genom intäkter för tidigare upplevda gratistjänster genom en process som kallas Free-to-Fee. Syfte: Studiens syfte är att undersöka tillverkande företags interna förståelse av de processer som leder till behovet att genomföra en Free-to-Fee-transition, det vill säga hur man idag hanterar tjänster relativt produkter i sina erbjudanden till marknaden och varför man i vissa fall inkluderar tjänster “gratis” i samband med en produktförsäljning. LÄS MER

  3. 2. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Nyckelord :servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Sammanfattning : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. LÄS MER

  4. 3. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER

  5. 4. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Eric Lwin; [2022]
    Nyckelord :collaboration; innovation; service ecosystem; institutional logic; business administration;

    Sammanfattning : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. LÄS MER

  7. 5. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

    Kandidat-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

    Författare :Daniel Blomqvist; Monawar M. Hashem; [2021]
    Nyckelord :Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

    Sammanfattning : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. LÄS MER