Sökning: "sport environment"

Visar resultat 1 - 5 av 254 uppsatser innehållade orden sport environment.

  1. 1. Elite Athletes’ Travel Behaviour to/from Sport Events : A Case Study of Biathlon

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Marie Lerho; [2024]
    Nyckelord :transportation; sport tourism; elite athletes; environmental sustainability; travel behaviour; public transportation; environmental concern; value-action gap; high-cost situation;

    Sammanfattning : This thesis analyses how elite athletes travel to/from sport events and which barriers prevent them from engaging in a more sustainable travel behaviour. For this purpose, unstructured interviews with elite athletes were conducted to gain an in-depth understanding about travel experiences and decision-making from elite athletes’ perspective. LÄS MER

  3. 2. Varför får inte mitt barn spela? : Hur relationen mellan tränare och föräldrar påverkar ungdomarna

    Magister-uppsats, Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

    Författare :Anton Kilander; Robin Lindström; [2024]
    Nyckelord :;

    Sammanfattning : Syfte Syftet med studien är att undersöka hur relationen mellan föräldrar och tränare ser ut, samt hur det påverkar idrottsutövarna i deras idrott och skolgång. Ett flertal studier indikerar att relationen är något dålig och konflikt rik. Vilket är ett stort problem eftersom många av de som vistas i dessa miljöer är barn. LÄS MER

  4. 3. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  5. 4. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  7. 5. Do Football Players Give Female Coaches the Red Card?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Erica Froste Myrin; Sigrid Holmgren; [2023]
    Nyckelord :gender bias; sport; leadership; football; evaluation;

    Sammanfattning : In Swedish elite football, the skewed gender distribution between coaches is conspicuous, and this thesis aims to investigate one channel as to why there are so few female coaches in this environment. Previous research has found that students evaluate female teachers more critically than male teachers, even in components that they cannot control; might this be the case in Swedish elite football as well? We have conducted a framed field experiment on the teams in the highest football division for players 19 years or under in Sweden. LÄS MER