Avancerad sökning
Hittade 1 uppsats som matchar ovanstående sökkriterier.
1. Textstorlekens påverkan
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. LÄS MER
Resultatsidor:
1