Sökning: "transaction marketing"

Visar resultat 1 - 5 av 72 uppsatser innehållade orden transaction marketing.

  1. 1. Att vara eller inte vara feminist - Kan femwashing utgöra otillbörlig marknadsföring enligt marknadsföringslagen?

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Johanna Hansson; [2023]
    Nyckelord :Femwashing; Femvertising; Marknadsföringslagen; otillbörlig marknadsföring; vilseledande marknadsföring; Law and Political Science;

    Sammanfattning : Genom den popularisering som skett av feminismen har ett skifte skett i den marknadsföring som riktar sig till kvinnor, främst gällande framställningen av kvinnor i reklam. Dessutom vill många företag idag framställa sig som feminister, antingen för att de faktiskt är det, eller för att de vill utnyttja dess positiva påföljder. LÄS MER

  3. 2. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Oskar Ahlqvist; [2023]
    Nyckelord :Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

    Sammanfattning : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. LÄS MER

  4. 3. The impacts of agricultural cooperatives in Tanzanian farmers` livelihoods : The Case of Tobacco Agricultural Cooperative in the Tabora Region

    Master-uppsats, SLU/Dept. of Economics

    Författare :Joshua Ndelanguswa Kiungai; [2022]
    Nyckelord :Tobacco production; Transaction cost; Marketing; Cooperative challenges; Cooperative roles;

    Sammanfattning : Agricultural cooperatives aim to have controlled effort for agricultural products and find market to sell those products at a reasonable price. Farmers’ products are sold at a better price leading to a higher income which improve farmers’ livelihood. LÄS MER

  5. 4. Farmers management of fluctuating market prices for wheat and oilseeds : a case study of Swedish grain farmers

    Master-uppsats, SLU/Dept. of Economics

    Författare :Caroline Beck-Friis; Vilhelm Linde; [2021]
    Nyckelord :agriculture; business administration; forward contract; futures contract; grain farmers; grain marketing; grain marketing strategy; handelsbanken; hedging;

    Sammanfattning : Since joining the European Union in 1995, food policy in Sweden has gradually undergone significant changes. Before that, the policy was thoroughly guided by ensuring and prioritizing domestic production, which was done through a system of price controls. LÄS MER

  7. 5. Trust Builder Bitcoin : Cryptocurrencies as Marketing Tools beyond Functionality in the Exemplary Application Sector Online Sex Shops

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Sarah Palurovic; [2021]
    Nyckelord :Bitcoin; Crypto Currencies; Bitcoin as a Marketing Tool; Online Sex Shop Marketing; Trust building; Brand Extension;

    Sammanfattning : Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. LÄS MER