Sökning: "virtual reality marknadsföring"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden virtual reality marknadsföring.

  1. 1. Virtual Realities for Remote Working : Exploring employee's attitudes toward the use of Metaverse for remote working

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lina Karlsson; Micaela Shamoun; [2022]
    Nyckelord :Remote working; virtual reality; Metaverse; attitudes; information and communications technology; positive work environments;

    Sammanfattning : Introduction: Ever since the transition to digital ways of working startedspreading across organizations and industries in the late 1970s, remoteworking has been a topic of interest. With the development of information andcommunications technology, virtual realities are now receiving more attentionwith a broader view of potential application areas. LÄS MER

  3. 2. The Metaverse - will consumers buy it? A quantitative study to predict consumers' intentions to use the Metaverse for shopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Jondal; Oskar Kongshöj; [2022]
    Nyckelord :Metaverse; virtual reality; shopping; behavioral intentions; Hedonic-Motivation System;

    Sammanfattning : The interest in the Metaverse has recently captivated the attention of both individuals and organizations. In its most complete form, the Metaverse is envisioned to become a series of decentralized, interconnected virtual worlds where people can socialize, work, create, play, relax and transact. LÄS MER

  4. 3. Virtuell turism : En studie om VR-teknikens roll i turistdestinationers marknadsföring.

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi; Umeå universitet/Umeå universitetsbibliotek (UB)

    Författare :Miray Shamo; [2022]
    Nyckelord :Virtual tourism; Virtual reality; 3D tools; VR technology; virtual marketing; tourist destination; Virtuell turism; Virtuell verklighet; 3D- verktyg; VR-Teknik; virtuell marknadsföring; turistdestination;

    Sammanfattning : Technology is dominant and intensively evolved in our lives today, as technology is being used on several aspects of our daily lives like smart phones, tv and several other technological gadgets which are very important tools in marketing. New technological innovations are being invented which help to open up and create new opportunities to people. LÄS MER

  5. 4. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maya Hariz; [2022]
    Nyckelord :Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

    Sammanfattning : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. LÄS MER

  7. 5. Automatically Identify and Create a Highlight Cinematic in a Virtual Reality Action Game

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Kristoffer Almroth; [2021]
    Nyckelord :cinematic replay; highlight detection; virtual cinematography; video game;

    Sammanfattning : Users sharing their experiences on social media and streaming sites becomes increasingly important for marketing games. Virtual reality has the added challenge that the head movement is sometimes too erratic to capture and present on a flat screen. LÄS MER