Marknadsföring på webbplatser för ungdomar. Hur bibliotekarier arbetar med bibliotekets webbplats för att nå ut till ungdomar

Sammanfattning: The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the librarythan the librarians do.How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work?To study this area we have interviewed librarians from six quite large public libraries from different parts of thecountry. We also collected their policy documents for the library activities and goals which we analyzed through content analysis. By using a marketing theory on how to make an effective web page, to get the users to revisit and use the page, we have analyzed our results from the interviews and the content analysis.The conclusions of this study are that all the libraries work with Internet to reach out to youths, even though they workin different ways and have different opportunities to work with Internet. Not all of them work with the web page to reach out to the youths. Instead they work a lot with blogs which is an easy and free tool to use.