Sökning: "Hugo Borgström"

Hittade 1 uppsats innehållade orden Hugo Borgström.

  1. 1. Krishantering av personliga varumärken

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Sara Borgström; Hugo Appel; [2017]
    Nyckelord :;

    Sammanfattning : This thesis attempts to sketch what happens in the intersection between crisismanagement, personal brands and self-presentation. Self-branding and the marketisation ofthe individual, is an increasingly common phenomena and the purpose of this thesis is to casta light on the complexity that arises when a personal brand is subjected to a reputationalcrisis. LÄS MER