Sökning: "Hugo Borgström"
Hittade 1 uppsats innehållade orden Hugo Borgström.
1. Krishantering av personliga varumärken
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : This thesis attempts to sketch what happens in the intersection between crisismanagement, personal brands and self-presentation. Self-branding and the marketisation ofthe individual, is an increasingly common phenomena and the purpose of this thesis is to casta light on the complexity that arises when a personal brand is subjected to a reputationalcrisis. LÄS MER
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