Establishment Processes in a Developing Country : the case of Scania and Volvo in Algeria

Sammanfattning: This Bachelor degree thesis deals with the establishment process of two Swedish firms, Scania and Volvo, two world leaders in the automotive industry, in an emerging market, Algeria. The purpose is to analyse the establishment process and examine how Volvo and Scania have established a network in Algeria. Indeed, this country has been recently attracting foreign investments, due to important economic growth, regulation liberalization and major infrastructure renovations done by the government...