"Ja, det här blev ju snyggt!"

Sammanfattning: Most major companies today have a visual identity. It answers questions like: which font do I use? and when can I use the logo or not? Westinghouse Nuclear Fuel in Västerås have a visual identity but no guidelines for the employees to follow. Further-more, rollups and rollup handouts produced by Westinghouse are not mentioned in the visual identity. ᰀerefore the external information from Westinghouse is someti-mes, both by employees and customers, perceived as not uniform.  In this thesis I focus on how Westinghouse produces rollups and rollup han-douts. Wo the reader’s attention and interest. The result also indicates that the ma-terial often fails to achieve this purpose cause of how it is produced. It also showed that the employees had diᴀerent experiences in how the material was produced and therefore wished for guidelines to help in the process.  With knowledge gained from theoretic studies, literature studies and the re-sults of my situation analysis, interviews and material analysis, I produced a proposal on how the guidelines and templates could look like. I did a testing of the guidelines and templates where a test subject had to produce a print ready rollup with the help of them and achieved a positive result.  The conclusions of my thesis is that templates and guidelins should be expla-natory and designed with the user in mind and that the company and indivdual has much to gain from using templates and guidelines.