Det visuella uttrycket i två musikstreamingtjänster : En semiotisk analys av musikstreamingtjänsterna Spotify och Apple Musics visuella uttryck.

Sammanfattning: Since the development of modern technology, we are faced with more choices than ever. Our choices are based on the visual impression of a product or a service (Watzman, 1992). But what is it that makes us choose a specific product or service? This essay sheds light on the problems surrounding the development of technology that have led to a digitalized society where products are replaced by digital services. It also highlights a new professional role that has emerged from the digitalisation of society. Furthermore, the essay also enlightens on how a digital service's design might affect its users by examining how the music streaming services Spotify and Apple Music affect user's first impression of the service through a semiotic analysis. The results show that the design of a service is decisive for which target group the company is aimed at. And that the choice of functions maintains the interest of the users. In addition, the graphic design profession takes place through a development, where you may need to broaden your knowledge towards a digital competence. The essay opened up the question of whether there are more aspects that are based on the choice of service, such as the cost of the service and class differences.