Sökning: "Albin Claesson"
Hittade 2 uppsatser innehållade orden Albin Claesson.
1. Exploring the Influence of Firm Size on Leverage Evidence from OMX Stockholm Small Cap
Kandidat-uppsats,Sammanfattning : This study examines the relationship between leverage and firm size for a sample of 83 firms listed on OMX Stockholm Small Cap between 2018 and 2022. Additionally, it explores the impact of the Covid-19 crisis on this relationship through quarters experiencing negative GDP growth. LÄS MER
2. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. LÄS MER